PERFUME OF THE WEEK: Bella Hadid Unveils "Eternal Roots" – A Fragrance Inspired by Nature and the Power of Memories

Bella Hadid invites us into her world of fragrances for the fifth time. Her new fragrance, "Eternal Roots," from Orebella, is a sensual blend of fruity sweetness and deep woody accords.

Bella Hadid , one of the most recognizable top models, once again proves that she's as confident in the beauty industry as she is on the runway. Her brand, Orebella , known for its unique, alcohol-free bi-phase perfumes, has just launched its fifth fragrance – " Eternal Roots ." The premiere took place on August 13th.

New fragrance Orebella - Eternal Roots created by Bella Hadid License: Press materials / Orebella / Orebella

Bella created Orebella to combine the world of fragrance with skincare and nature. All of the brand's fragrances have an emotional dimension, often referencing childhood memories.

"All our fragrances are a nostalgic journey. They draw from different parts of my childhood and remind us of who we are at our core," Bella emphasized in an interview with Elle.

In the case of " Eternal Roots ", the inspiration came from both roots in the literal sense – trees and earth – and metaphorical ones: family, friends and inner strength.

This new fragrance is a blend of strength and delicacy. It combines juicy lychee , raspberry blossom, and pink pepper with warm, earthy accords of papyrus, patchouli, and vetiver. The result? A sensual balance between sweetness and woody depth.

"This summer was the summer of Eternal Roots , with lychee, pink peppercorn, vetiver, and raspberry blossom. The scent is very delicate, but also has a touch of rawness," Hadid continues.

Like all Orebella products, the perfume is biphasic and activates upon shaking. It contains essential oils and conditioning ingredients that moisturize the skin and leave a lasting fragrance. The lack of alcohol makes it gentle even on sensitive skin.

Hadid admits that she uses perfume quite liberally and in an unconventional way.

"In my hair, on my body—straight after a shower. On my breasts, buttocks, legs. If my arms are bare, I use them like lotion. You can smell me from 20 kilometers away," she jokes.

" Eternal Roots " is available in 10 ml ($35), 50 ml ($72) and 100 ml ($100).